The solution for Point Carbon is highly developed. The website is the primary business channel, where Point Carbon’s customers can access a large range of information services such as research, trading analytics and advisory. Polopoly is used as a unique end-to-end solution comprising not only the editorial parts, but also all web commerce related activities including the customer services interface.

“In the future we believe that this solution from Polopoly could be of interest for newspapers’ wishing to give access to premium content for different users, such as subscribers etc”, says Gustaf Sahlman, CEO Polopoly.

Point Carbon’s in-depth knowledge of power, gas and CO2 emissions market dynamics positions them as the number one supplier of market intelligence of these markets. Their staff includes experts in international and regional climate policy, mathematical and economic modeling, forecasting methodologies, risk management and market reporting.

Point Carbon has more that 18,000 clients, including the world’s major energy companies, financial institutions, organizations and governments, in over 150 countries.

Polopoly is a leading technology player in regards to supplying content management technology to demanding media players. Our content management technology covers all media types: text, images and streaming media. It provides an integrated management of both editorially produced content and user generated content. Our headquarters are located in Sweden, but we serve customers worldwide. Today, our technology is used by a host of the world’s most demanding media players. Polopoly is since May 1 2008 a part of Atex, the world’s largest technology vendor to the global media market. With a 35-year history of continuous innovation and commitment to quality, Atex has created the largest digital advertising and editorial content management and multimedia software delivery capability in the world. Atex’s future strategy for the media market, Digital News and Advertising (DNA), provides the direction for media companies who want to move their assets to the Internet. www.polopoly.com www.atex.com

Point Carbon is a world-leading provider of independent news, analysis and consulting services for European and global power, gas and carbon markets. Point Carbon’s comprehensive services provide professionals with market-moving information through monitoring fundamental information, key market players and business and policy developments. Point Carbon has offices in Oslo (Head Office), Kiev, Malmö, London, Tokyo and Washington D.C. www.pointcarbon.com

This new site represents the culmination of a two year project to develop and embed Polopoly v. 9, creating a content management system which is scalable and resilient taking the University forward to an exciting new capability in web publishing.

The new website development project brings more than just new technology. It represents a new approach to University web publishing. The new web solution now provides the University with an editorial framework to facilitate online editorial work and collaboration, and demonstrates the beginnings of a much more consistent and clearly branded experience for the end user.

The University of Edinburgh, established in 1583, has an international reputation for excellence and very strong research traditions. It has grown to become the largest University in Scotland (based upon student numbers), with a significant international community and multi campus sites within the city of Edinburgh and beyond. The University has approximately 7,000 staff and 23,000 students. The website is the University’s major marketing vehicle and attracts many millions of visitors.

The site will continue to grow, with more and more site editors coming on stream over the next two years.

The Polopoly-powered website was built by the University’s in-house development team, ably supported by Polopoly consultants. It operates in a Solaris, Oracle and Resin environment.

The University of Edinburgh is Scotland’s leading research institution with 25,000 students studying in 21 different schools. These are grouped into three different university colleges.

London, U.K. - Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) today announces the successful launch of Welsh Assembly Government Flexible Support for Business website with new Gold partner, Sequence. Unveiled in April, www.business-support-wales.gov.uk is an enterprise web portal created for the Welsh Assembly Government to provide help, information and advice for people starting, maintaining or building their business. Built using Immediacy Web Content Management 6.0 (WCMs) the Welsh Assembly Government portal marks the first collaboration between the CMS provider and Sequence, the largest digital agency in Wales*.

An established digital services agency since 1995, Sequence provides digital marketing, websites and e-commerce solutions to small, medium and enterprise level clients throughout the public and private sector. Notable clients include the Welsh Assembly Government, BBC, Storm Models and the NHS.

Officially signed as an Immediacy Gold partner in the beginning of 2008, Sequence will use the proven track record of the content management solution to strengthen its CMS credentials and accompany its in-house developed taxonomy, accessibility and marketing plug-ins. With .Net, SQL performance with SEO (search engine optimisation) and Web 2.0 tools Immediacy Web Content Management suite balances powerful functionality against the core scalability essential to complement the Sequence bespoke designed solutions. The partnership means Sequence can ensure exceptional delivery for clients such as the Welsh Assembly Government, whose enterprise portal, www.business-support-wales.gov.uk demanded significant CMS flexibility as implementation was to commence build before final requirements had been finalized. Utilizing the flexibility of Immediacy to allow changes and enhancements on the hop as required Sequence successfully implemented the business web portal in only six weeks.

Chris Haresign, Commercial Director, Sequence

“By using Immediacy we can deliver an ‘out of the box’ content management system which has the flexibility to work with our own design and technical applications to create the best solution for the client. For the Welsh Assembly Government Flexible Business Support portal the Immediacy WCMs saved us 35% on bespoke build time, translating these benefits across all our projects will result in greater time and cost efficiencies for our clients.”

Andy Peart, Chief Marketing Officer for Mediasurface, commented:

“Sequence is an outstanding Digital Services Agency with a strong and established client list. They understand how to extract the greatest value from solutions such as Immediacy WCMs to enhance their own design and technical innovations and ensure their clients get the best from the web.”

Aiming to fully enjoy the advantages of the new partnership, Sequence anticipate the high quality technical capabilities of the Immediacy Content Management suite will increase the scope and value of Sequence bespoke designed digital solutions, whilst affording them the freedom to accommodate last client minute changes or additional functionality requests without incurring time or budget penalties. In addition to the successful collaboration already completed at the Welsh Assembly Government, Sequence plans to educate clients and prospects across Wales about the potential benefits of Immediacy Content Management as part of its on going seminar program.

* recognised as Wales’ largest digital agency for last the six years in New Media Age

About Mediasurface
Mediasurface is a global provider of web content management solutions allowing businesses to easily manage their internet, intranet and extranet websites. Mediasurface solutions power sophisticated, content-driven websites ranging from Global 1000 companies to thousands of sites for medium and smaller businesses. Familiar, easy-to-use interfaces deliver unrivaled content management and enterprise search capabilities.

Morello is an enterprise solution that has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for Global 1000 companies.

Immediacy is an intuitive website and intranet management solution for the connected enterprise that makes it easy for anyone to create and maintain high quality websites.

Pepperio is a one-stop-shop package for SMEs exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run professionally designed websites for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and Asia Pacific. www.mediasurface.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with AIM.