The V4500 series showcases Sony’s innovative new draw the LINE design concept. This beautifully inspired, pared-down styling philosophy enhances the total TV viewing experience without distracting from what’s on the screen. Accented by a dark silver speaker, the set’s deep piano black finish creates an effortlessly contemporary look to flatter any living space. 26-inch, 32-inch and 37-inch models all feature a swivelling stand for comfortable viewing from wherever you’re sitting in the room.

All screen size models feature an integrated MPEG-4 AVC HD tuner, allowing you to enjoy terrestrial HDTV programmes where compatible DVB-T/DVB-C services are available.

HD picture quality is superb thanks to latest-generation BRAVIA ENGINE 2 technology that gives images an unmatched richness and depth. The WXGA (1360×768 Resolution) LCD panel offers a very high dynamic contrast ratio of 33000:1 (26-inch and 32-inch models), ensuring deep, cinema-like blacks plus sparkling highlights. For an even more authentic home theatre experience, 24p True Cinema technology guarantees that movies on Blu-ray Disc are presented at the correct frame rate.

When you’re not watching television, Picture Frame Mode makes it easy to enjoy favourite images from your digital picture collection. Rich, detail-packed still images can be displayed by connecting any compatible USB flash memory device. Six pre-installed gallery pictures are also included, featuring a range of contemporary art images from van Gogh² to Pop Art. In Picture Frame Mode, image brightness is reduced to mimic the appearance of a photographic print or painting. Power consumption can be reduced by up to 35% compared with watching regular TV³.

Operation is satisfyingly intuitive, thanks to Sony’s XMB (Xross Media Bar) on-screen interface that simplifies browsing TV channels, selecting inputs, Picture Frame Mode and other functions.

BRAVIA Sync controls your complete home theatre system from the TV remote. At the touch of a button, everything’s powered up and ready to play, with no need to juggle several different remotes to switch on other devices, select inputs and adjust levels. BRAVIA Sync also allows simple operation of a connected compatible Handycam camcorder from the television’s remote.

Three HDMI sockets are provided for one-cable connection of other devices including PlayStation 3, Blu-ray Disc players and Handycam HD camcorders.

“The superbly styled, easy to use BRAVIA V4500 series gives everyone a more satisfying home entertainment experience, whether they’re into TV, movies or games“, comments Hiroshi Sakamoto, Marketing and Product Planning Vice President, TV Operations Europe, Sony Europe. “And now with the inclusion of an HD tuner, there are even more options for enjoying great-looking HD images with breathtaking quality.”

¹ Where DVB-T/DVB-C compatible services are available
² Wheatfield with Cypresses, 1889, Vincent van Gogh / National Gallery, London UK / The Bridgeman Art Library
³ In Vivid Mode

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

PRODUCT: As with all BRAVIA TVs the V4500 series is very energy efficient. The Auto shut-off function automatically turns off the TV when there is no input signal and enters the standby state. This also happens when there is no operation during a certain period of time. The Power Consumption on Standby mode is only 0.19 watt (for all inch sizes). The V4500 series also gives the user a choice of “home” or “shop” modes on first switch-on, with “home” mode having significantly less power consumption than “shop” mode, which is typically the only default setting (intended for very bright environments like shops).

All cover/ housing parts >25g are halogen-free, as well as the printed circuit boards.

PROCESS: To ease the requirements for recycling, all parts used in the production of the BRAVIA V4500 series are easily separable. Also all plastic parts >100g are made of one material or of easily separable materials. The material codes of all the plastic parts >25g are according to the international ISO Standard 11469.

For the halogen-free packaging VOC-free ink and 35% of recycled paper is used.

The instruction manual is printed on non-chlorine bleached paper with VOC-free ink.

PLANET: Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our manufacturing facilities
3. Minimising the resources used by our factories in manufacturing

The stylish control centre can stand on a desk or shelf, or be mounted on the wall, and this – along with compact speakers and a hideaway subwoofer – enables the DAV-F200 to deliver all the thrills of a powerful exciting, immersive home cinema experience without the clutter of conventional set-ups.

What’s more, the system is the result tuning by the same team responsible for Sony’s high-end AV receivers, with components such as the speaker driver units and amplification being selected after extensive listening tests to achieve the highest possible quality from a system of this kind.

The DAV-F200 is designed to be as simple to set-up as it is to use, with Sony’s S-Force Front Surround technology combining with a total of 405W S-Master digital amplification to create amazing virtual surround effects from just two speakers and a compact subwoofer.

And it’s packed with the latest technology, including an HDMI output for simple connection to a BRAVIA LCD television. The HDMI not only delivers superb picture quality, with upscaling to 1080p to make your DVDs look stunning on even the largest screens, but also allows simple control from one remote handset of both the DAV-F200 and a BRAVIA TV, thanks to the BRAVIA Sync set up.

You can even make the most of content stored on portable devices, from WALKMAN MP3 players and Sony Ericsson mobile phones to USB memory keys. There’s a USB socket on the control unit, allowing you to both play from connected devices and record to them, and the system is also compatible with Sony’s DMPORT modular digital media adapters, which include docks for a range of portable MP3 players such as WALKMAN or iPod, Sony Ericsson mobile phones as well as Bluetooth and wi-fi enabled laptops or PCs.

Stunning, clean style

The DAV-F200 epitomises Sony’s new ‘clean living’ concept – stylish products with superb audio and video quality made possible by the skilled application of the latest technology.

Its sleek black main unit, which can be used on its standard table stand or wall-mounted*, contains the disc player, able to handle DVDs, CDs, and file formats including MP3, Windows Media Audio, DivX and JPEG. There’s also a radio tuner built-in, along with all the control and processing systems to deliver great surround sound.

It’s partnered with a powerful speaker system combining a pair of slimline main speakers and subwoofer designed to deliver all the weight and excitement of those big movie soundtracks.

Technology built to thrill

The audio power for the system is delivered by S-Master digital amplification, with 135W for each speaker as well as the subwoofer – first used in Sony’s flagship AV receivers, it combines compactness, efficiency and superb quality.

Here it works with Sony’s S-Force Front Surround technology to create enveloping, rich and detailed virtual surround effects without the need for speakers all around the room. This system may be compact, but it delivers a truly room-filling sound.

There’s even Sony’s Dialogue Enhancer system, designed to make movies clear and easy to enjoy, even when you have to listen to at low volume settings.

1080p upscaling for breathtaking pictures

The picture quality is every bit as remarkable as the sound: using its HDMI output to connect to a BRAVIA TV, the system can upscale standard DVDs to 1080p resolution, giving them superb colour, sharpness and visual impact even on the largest of screens.

BRAVIA Sync - Simple to set up, simple to use

All that technology also makes the DAV-F200 incredibly easy to use. Sony’s BRAVIA Sync gives one-button control of both the system and a BRAVIA TV connected via HDMI with one remote. Press ‘play’ and the TV will select the correct input automatically; select standby when you’ve finished viewing and both system and TV will shut down. It really couldn’t be any simpler.

The flexibility to make the most of your portable music

A USB socket on the control centre lets you plug in portable MP3 players, memory keys such as Sony’s Micro Vault devices and other portable storage devices. Not only can the system play contents stored on connected devices, it can also record to them, allowing you to take your entertainment with you.

The DAV-F200 also features Sony’s DMPORT, able to accept a range of modular adapters to interface with portable devices such WALKMAN MP3 players, Sony Ericsson mobile phones and iPods. There are even adapters for Bluetooth and wi-fi connectivity with laptop or desktop PCs, and the system’s Portable Audio Enhancer setting is designed to enhance the sound quality of compressed music files such as MP3.

The BRAVIA DAV-F200 will be available in June from Sony Centre stores, retailers and online at the Sony Style shop - www.sonystyle-europe.com

BRAVIA DAV-F200 2.1 Home Theatre System key features

* 2.1 system with compact, stylish control unit and speakers
* HDMI connection with 1080p upscaling and BRAVIA Sync system control
* USB play and record
* DMPORT connection for portable devices
* Portable Audio Enhancer
* 405W 32bit S-Master Digital Amplifier
* S-Force Front Surround
* Plays DVD, DVD+/-R/RW, CD, CD-R/RW, MP3, WMA, JPEG, DivX (plus WMA and AAC on USB)
* Optical/coaxial digital and analogue inputs for external sources
* Supplied with remote handset

* Wall-mount bracket is an optional extra

“Sony”, “WALKMAN” and “BRAVIA” are registered trademarks or trademarks of Sony Corporation.

Visit http://support.sony-europe.com/ for compatible devices.

The SRSZX1 has been innovatively designed to provide the performance of a 2.1 speaker in a stylish and compact, yet powerful 2.0 unit, complete with a 40W output. The SRSZX1 promotes a range of features including increased sound reproduction, enriched sound range from bass to treble and a high quality aluminium finish. The SRSZX1 has been highly engineered and offers a number of technology features which are exclusive to Sony. In addition the compact wireless remote controller and dual inputs enhance the unit’s ease of use functionality.

SRSZX1 key features

• Mobius Duct technology - minimises wind noise usually experienced from compact speaker systems and enhances the bass sound range
• Turbo Shift technology – changes low frequency bass range previously inaudible by human ears to a range that can be heard for increased bass
• Sigma-Type magnetic circuit - secures 1.5 higher magnetic flux density to reproduce powerful sound
• Sturdy/Thick aluminium extrusion moulding - enables fast propagation of the sound, reproducing clear and euphonious sound

Agnès Lariguet, Product Manager for PC Accessories, Sony Europe’s IT Peripherals division comments, “Following the continuing trend of PCs being used as an all encompassing multimedia centre, Sony has developed an optimally designed speaker to match the consumers needs for gaming, audio editing, DVD and music playback applications. The SRSZX1 produces sound which is richer and fuller with a wider bass range, allowing the user to experience the sound as though it is being played right in front of them.”

The Sony SRSZX1 is available from April.

Sony first began production of BRAVIA LCD TVs in Trnava, Slovakia in April 2006. Upon rapidly reaching full production capacity at the facility with no possibility for further expansion, Sony built ‘Nitra Technology Centre’ in Nitra, 40km east of Trnava and relocated its production function, in order to meet rapidly increasing demand for LCD TVs in Europe. ‘Nitra Technology Centre’ started production of BRAVIA LCD TVs in August 2007, along with Sony’s TV manufacturing facility in Barcelona, Spain.

In fiscal year 2007, annual production capacity of BRAVIA LCD TVs manufactured in Slovakia – both in Trnava and Nitra – amounted to two million sets. In order to meet increasing demand for LCD TVs in Europe, Sony doubled production capacity to four million sets by expanding the production capability in the ‘Nitra Technology Centre’.

“BRAVIA holds the key for further growth of Sony’s electronics business,” says Ryoji Chubachi, President and Electronics CEO of Sony Corporation. “The expansion of our production capacity in Nitra is a clear sign of our determination to expand our TV business across Europe, the world’s largest market for BRAVIA.”

‘Nitra Technology Centre’ will produce all main BRAVIA LCD TV line-ups from high-end to standard, including the latest BRAVIA E4000 series with its unique ‘picture frame’ design, which is initially targeted at the European market.

“Sales of BRAVIA are continuing to grow in double-digits in many countries across Europe. It is crucial to strengthen our supply chain from engineering and production to distribution within Europe in order to meet growing demand,” says Fujio Nishida, President of Sony Europe. “The expansion in Nitra clearly demonstrates our determination to ensure that BRAVIA’s excellent viewing experience is available to all our customers across Europe – East and West,” he added.

In order to efficiently manage the distribution of BRAVIA LCD TVs in increasing quantities, Sony is building a logistics centre adjacent to the production site at ‘Nitra Technology Centre’. With addition of the logistics centre due to start operating this autumn, Sony is positioning ‘Nitra Technology Centre’ as the main hub for Sony’s pan-European TV business covering engineering, production to distribution across Europe.

For further information please contact:

Daichi Yamafuji,
Sony Europe, Corporate Communications,
Tel. +44 7795 011 903,
email: Daichi.Yamafuji@eu.sony.com

Shinji Obana,
Sony Corporation, Corporate Communications,
Tel. +81 3 6748 2200,
email: Shinji.Obana@jp.sony.com

The beautifully styled new recorders make it supremely easy to time shift your favourite shows, pause live broadcasts and chase playback. Brilliantly easy to use, they’re the perfect way to make sure you never miss your favourite programme again.

What’s more, the new recorders’ high capacity hard drive has ample space to manage the biggest digital media collections. Alongside TV programmes, you can store digital photos, camcorder footage and even MP3 music files and CDs.

The new Hard Disk Drive DVD recorder line-up offers a wide choice of storage capacities to suit everyone’s viewing needs.

The flagship RDX-HX1080 features a massive 500GB drive – enough for up to 1420 hours** of TV.

The flagship RDX-HXD1090 features a massive 500GB drive – enough for up to 1420 hours** of TV. Alongside an analogue TV tuner for recording standard terrestrial channels, all HXD Series models feature an integrated DVB-T tuner for viewing and recording digital broadcasts. There’s also a choice of HX Series models that include an analogue tuner only.[CBS2]

New for 2008, HDD camcorder connection with all models allows direct digital dubbing from any Standard Definition Handycam Hard Disk Drive camcorder by Sony. There’s no quality loss during digital transfers via USB. Whole dubbing mode transfers everything that’s stored on the camcorder’s hard drive. Alternatively, incremental dubbing transfers only new footage that hasn’t already been recorded onto the Hard Disk Drive DVD recorder.

Also new this year, X-Pict Story is a powerful yet easy-to-use feature for creating your own personal slideshows. Using your remote, slide shows can be built up in moments from images stored on the recorder’s hard drive. A choice of transition effects adds extra sparkle to slide shows, along with your own selection of musical soundtrack from stored music files. The results can be viewed directly on your TV or burned to DVD for sharing or storing.

Music recorded to the hard disk drive from audio CDs or USB flash drives can also be played jukebox-style via the TV screen.

Recorded picture quality is superb. High bit-rate HQ+ record mode reducing on-screen image noise and improving reproduction of moving images.

For maximum viewing comfort and convenience, BRAVIA Sync simplifies one-touch control of your complete home entertainment system. Connected via HDMI to your BRAVIA TV, the Hard Disk Drive DVD recorder can be controlled directly from the television’s remote, along with other compatible Sony devices like Blu-ray Disc players.

“Aside from great picture quality and huge storage capacities, the latest generation of Hard Disk Drive DVD recorders makes the ideal partner for your BRAVIA television”, says Stuart Kemp, Business Manager, Home Video Group, Sony Europe. “And now with advanced features like BRAVIA Sync, these brilliant recorders can be integrated seamlessly into your complete home entertainment set-up – all controlled from a single remote”.

* With Standard Definition Hard Disk Drive Handycam by Sony
** Maximum recording time depends on selected recording quality

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

PRODUCT: Power consumption in the most power efficient of the three stand-by modes of the HX/HXD series is only 0.75 watt.

Halogenated materials may pose a risk to the environment if disposed of improperly. To minimize this risk for the HX/HXD series, almost all parts, including the printed circuit boards, are halogen-free.

PROCESS: To meet the requirements for recycling, all parts used in the production of the HX/HXD series are easily separable, and in comparison to last year’s models, there is now 5% less time needed to separate the parts for recycling and more than 50% of all parts can be recycled.

Recycled materials are used for the packaging, such as cartons and inside materials, which protect the Hard Disk Drive recorders during transport.

The instruction manual is printed on recycled paper.

PLANET: Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our manufacturing facilities
3. Minimising the resources used by our factories in manufacturing

The editorial panel of Europe’s most prestigious photo industry awards named the compact α200 ‘Best Entry-level D-SLR in Europe’. The judging citation states:

“Easy to use, easy to carry and offered at a very attractive price with its 18-70mm zoom lens, the Sony α200 is a dream camera for beginners who want to start enjoying all the benefits of D-SLR photography. Its 10.2 megapixel sensor delivers top quality images up to ISO 400 and beyond*, and the autofocus system is fast and accurate. The large LCD screen gives a clear, bright display when reviewing images, and both the in-camera image stabilisation and the anti-dust system are very effective in use. A superb, low-cost camera that’s easy to use, and a worthy winner of this award.”

Meanwhile, the beautifully styled DPF-V900/V700 was awarded this year’s ‘Best Photo Frame in Europe’. The judging citation states:

“The Sony digital photo frames DPF-V900 (9-inch display) and DPF-V700 (7-inch display) offer WVGA resolution (800×480 pixels) along with 15:9 aspect-ratio screens. Sony’s BIONZ processor with face detection technology allows the rapid display of large files, and also provides image corrections like focus enhancement, red-eye reduction and exposure adjustment. Digital images can be loaded onto the internal memory from various types of memory cards or via the USB cable from a PC or camera. The DPF-V900 and DPF-V700 digital photo frames support JPEG, TIFF, BMP and Sony RAW image file formats, and functions can be managed remotely with the included controller.”

Sony has also won a third TIPA Award this year. The Sony Compact Picture Station won the title ‘Best Photo Kiosk in Europe’.

α200 digital SLR
The α200 offers first-time digital SLR buyers an ideal balance of imaging quality and powerful creative features in a compact, easy-to-use package. The camera’s 10.2 effective megapixel CCD sensor is augmented by a powerful BIONZ processor for detail-packed, low-noise images at high sensitivity settings up to ISO 3200. Other key features include fast, accurate autofocus and Super SteadyShot image stabilisation that provides 2.5 – 3.5 steps anti-shake performance with all α lenses.

DPF-V900/V700 digital photo frame
Available in 9-inch and 7-inch screen sizes, the DPF-V series digital photo frames by Sony blend elegant design with superb HD image quality and fun, convenient viewing options. Up-to-the minute styling is complemented by advanced features like an orientation sensor that automatically ‘flips’ images for correct viewing when the frame is positioned in either landscape or portrait positions.

About the TIPA Awards
TIPA (Technical Image Press Association) was founded in 1991 as an independent, non-profit Association of European photo and imaging magazines. With 27 member magazines from 11 countries, TIPA is the largest and most influential photo and imaging press association in Europe. Each year, editors of member magazines vote for the “Best Photo and Imaging Products in Europe” considering innovation, use of leading-edge technology, design/ergonomics, ease of use and price/performance. For further information, visit www.tipa.com

*up to ISO 3200

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

PRODUCT: Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards used for the Alpha DSLR series and the Digital Photo frames.

PROCESS: The extended user manual is provided electronically on CD-ROM to reduce paper use.

Product packaging is made from recyclable paper to reduce the impact on the environment.

PLANET: Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our manufacturing facilities
3. Minimising the resources used by our factories in manufacturing

“These two phones are quite distinct, yet both have the potential to introduce more users to the world of web on your mobile,” said Martin Winkler, director of global marketing and head of multimedia web at Sony Ericsson. “Being able to check your email whenever you like or surf the web when on-the-move should not just be the preserve of professionals. The Z780 and the G502 will appeal to anyone juggling a busy life”.

The Z780, a sister product to the recently announced Z770, is set to broaden the range of web-enabled phones into more markets across the globe. It packs tri-band 3G and HSDPA into its stylish clamshell frame, letting you receive email or browse the web at high speed in countries across the world. It also introduces built-in aGPS, giving users the opportunity to carry their navigation solution with them on their phone.

The new G502 is the latest in an established line of classic Sony Ericsson phones that cram a wealth of time-saving features into an affordable, pocket-sized phone.

The G502 is the first such model, however, to feature high-speed HSDPA capability. This means that more users can now benefit from faster browsing and downloading capabilities in a phone that has a feature-set that is impressive and incredibly easy to use – perfect for those who want to stay in control of their lives.

In touch, on the move
Both the Z780 and the G502 come with the latest version of Google Maps for Mobile. This application allows you to view high quality maps that give you a satellite view of the local area and view listings of the restaurants and hotels, complete with any reviews or ratings available. The built-in aGPS functionality of the Z780 means that wherever you are, you’ll always be able to find what you need – whether locating the address of your friend’s party or finding the quickest route to your next meeting. Google Maps for Mobile then enables you to receive turn-by-turn directions that help you to find your way without complication.

With the G502, you just enter start and finish locations, and receive point-by-point directions of how to get to your destination. Plugging the GPS Enabler HGE-100 accessory into the phone adds GPS capability here as well, making sure that you need never get lost again.

Easy email, simple setup
Accessing your emails on the Z780 and the G502 couldn’t be more straightforward. An easy-to-follow ‘set-up wizard’ guides you through a series of very easy steps so that your existing webmail account can be directed to your phone. Or if it is push email that you need, then the G502 and Z780 also support Exchange ActiveSync for your security and complete mobility.

What you want, when you want it

Accessing your favourite websites is now four times faster than with standard 3G (UMTS), thanks to the HSDPA speeds of the Z780 and the G502. If you use one particular website more than others, you can select an RSS (Really Simple Syndication) feed that will give you 1-click access directly to this page from your phone’s desktop. What’s more, the pre-loaded weather forecast application on both of these phones allows you to check the weather before you head out, so you’re sure to be prepared for any unexpected rainstorms.

The Z780 is a UMTS/HSDPA 850/1900/2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Grand Onyx and Amethyst Silver in selected markets from Q2 2008.

The G502 is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 900/1800/1900 phone that will be available in Champagne Black and Brilliant Hazel in selected markets from Q2 2008.