PRWire

Campaign Tracker Provides Individuals With Convenient, Mobile Access To Breaking News Featuring Their Favorite Presidential Candidates

Denver, Colo. — NewsGator Technologies, Inc., along with washingtonpost.com and Newsweek, today unveiled Campaign Tracker, a free application for Microsoft Windows Mobile phones. The Microsoft-sponsored mobile application will enhance washingtonpost.com’s and Newsweek’s up-to-the-minute, portable coverage on the 2008 candidates and elections.

Harnessing the breadth of syndication solutions of NewsGator’s Mobile Reader, washingtonpost.com and Newsweek will aggregate political content from across their media properties, extending the reach of their brands and letting their readers access the most recent and popular news on any given candidate, right from their mobile phones. Campaign Tracker will also utilize NewsGator’s Editor’s Desk for full editorial control, enabling washingtonpost.com and Newsweek to create an optimal RSS feed reading experience and present the news in ways that will provide the most value to their readers.

Campaign Tracker was developed in conjunction with Microsoft through Mobile2Market and runs on Microsoft Windows Mobile phones. Since the mobile application is not built on a Web site, readers can access the latest candidate news from wherever they are, even when they’re out of wireless range or on an airplane. Campaign Tracker makes for an enjoyable and fast mobile reading experience, as each post contains the entire article so there’s no need to click through to the source.

“Developing innovative ways to distribute our content off our sites has been a top priority for us this year,” said Jennifer Moyer, COO, Washingtonpost.Newsweek Interactive. “We’re excited to utilize NewsGator’s aggregation service to more effectively provide mobile users with Microsoft Windows access to washingtonpost.com’s and Newsweek.com’s campaign and political news in real time.”

“Working with washingtonpost.com, Newsweek and Microsoft is terrific validation for NewsGator’s leadership in syndicating content and developing unique widgets and readers catered to today’s consumer tastes,” said Jeff Nolan, vice president, NewsGator’s Software-as-a-Service group. “NewsGator’s Mobile Reader gives media companies cutting-edge capabilities to deliver a wide range of content directly to a user, whether they’re commuting on a bus or flying across the country.”

NewsGator’s mobile reader is part of NewsGator Software-as-a-Service, which encompasses the company’s syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator’s Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company’s brand. NewsGator Software-as-a-Service is in use by some of the world’s largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, visit http://www.NewsgatorWidgets.com.