PRWire

New Delhi, INDIA - 141Sercon, Asia’s leading brand activation agency today announced that they have won the VLCC account. 141Sercon will build brand value for VLCC through their CRM programmes and campaigns aiming at interactive customer loyalty. Understanding the potential of customer loyalty, VLCC for the first time is undertaking an extensive and in-depth project to understand its customer needs and demands with the help of 141Sercon.

On this occasion, Neeraj Kapoor: AVP - 141Sercon says, “We are excited to bag this account which will give us the opportunity to strategize and redefine the communication parameters for VLCC with its customers. We will be formulating various campaigns based on the research of databases collected from all the 140 VLCC centers spread across the country. Our passion has always been to alter the manner in which marketing solutions are provided and the same approach would be adopted for VLCC”.

The CRM programme will first include the feasibility and ground research based on the data collected from the VLCC centers spread across 70 cities. The research will be progressed by the identification of Marketing tools and Software that will be assist 141 Sercon to centralize and manage the collected Data for VLCC.

“VLCC is one of the leading Brands in the country in Beauty and Lifestyle segment and has been experiencing phenomenal growth. In our business, ideas make live connections with consumers. I believe, the more challenging the environment, the more innovative, impactful and actively engaging the ideas must be. Designing and implementing campaigns for an established brand is very challenging and we are glad to be associated with such a challenge.” says Vijay Singh: Managing Director – 141Sercon.

“As India’s largest health and beauty brand, we enjoy the confidence of over a million customers in India and Middle East. This motivates us to continuously enrich our services for our clients at every step. Today, we are glad to announce the plans for launch of a pan India CRM program to enhance customer experience across all our centers. To implement this program, we have selected 141 Sercon, a trusted partner who has showcased an impressive track record and will bring rich industry knowledge to execute the program at VLCC”. Adds, Harmeet Pental - CEO, VLCC Personal Care & Group Marketing Officer.

About 141Sercon
141Sercon is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.

141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs and its customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions providers across Asia.

About VLCC
With a guiding vision for “Transforming Lives”, VLCC implies transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of the Company since it was founded by Mrs. Vandana Luthra in 1989. By redefining wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 140 centres across 70 cities, 1 in Kathmandu and 7 locations in UAE. The VLCC Group, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management. VLCC’s services provide holistic wellness, as a service, marrying scientific research and traditional therapies. Having served over a million customers since its inception, VLCC, today, has achieved an iconic status across the world and is India’s largest and most preferred Slimming, Beauty & Health brand.