PRWire

Mobile content leader Mobifusion is teaming up with McGraw-Hill Education in India to develop a host of content for Indian mobile users.

Gurgaon, INDIA - Mobifusion, a top provider of Indian mobile content products and services, announced a partnership with McGraw-Hill Education (MHE) in India, a leader in educational services and publishing, to develop mobile learning products adapted from its best- selling titles.

MHE India, during its 38 years of publishing presence in the country, has created a world-class content bank of educational and professional titles. In teaming up with Mobifusion for mobile product development, MHE India will expand and widen its readership by tapping into the huge market of mobile users in India. Among the initial products coming to major mobile operators in India are business titles featuring investment guidance and content derived from various Indian competitive examination prep guides for IIT, AIEEE and UPSC exams.

“McGraw-Hill Education is always exploring new and innovative methods of reaching users with our authoritative and trusted content, and mobile is clearly a very promising new channel for expanding our reach. Our partnership with Mobifusion will also enable us to serve new customers in different ways,” said MHE India Managing Director, Ajay Shukla. “Mobifusion will be developing and delivering innovative mobile experiences based on our market leading educational content.”

Pavan Mandhani, Founder & CEO of Mobifusion said “Our collaboration with McGraw-Hill Education (India) will open the world of the mobile user to a tremendous variety of high quality educational tools, exam prep guides and entertaining applications for daily use on their mobile phones.”

About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across different wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Gurgaon, India and California, USA. For more information, please visit: www.mobifusion.com.

About McGraw-Hill Education India
McGraw-Hill Education India is the Indian subsidiary of The McGraw-Hill Companies (NYSE: MHP). With more than 38 years of presence in the Indian subcontinent, McGraw-Hill Education India has emerged as a clear market leader in the Indian education publishing industry. MHE India publishes print and digital educational and professional materials in the sciences, technology, computing, medicine, management, finance and economics with a local originals list of more than 1,100 titles. MHE India also markets McGraw-Hill International editions and US editions in the Indian subcontinent and also exclusively distributes titles published by the Harvard Business School Press and the American Management Association. For more information visit: www.tatamc-graw-hill.com