PRWire

New Delhi, INDIA - One of the leading distributors of IT and Lifestyle Products,IDLDPL (India Digital Life Style Distributors Pvt. Ltd.),has announced that it has embarked upon an aggressive marketing strategy to promote YES band in India.Along with this, the company is launching a wide range of products in the category ofDigital Photo frames and MP3 Players. IDLDPL’s thrust on YES brand of Digital Photo frames and MP3 players is obviously because of the aggressive growth of these categories in the Indian market and a great appreciation for YES brand.

As part of its aggressive marketing activities, IDLDPL is planning to launch host of programme to make the users and the partners aware of the brand. It include multi-city road shows along with its partners, participating in events, channeltraining programmes from technology roadmapand marketing perspective, incentivization programmesfor the partners and theend-customers and creative a lot of branding activities in the various retailoutlets, print and electronic media.

The YES MP3 players offer a perfect blend between visual and aural aesthetics and perhaps the best price performance advantage over the competition in the market today. These MP3players are so eye-catching and affordable that those can easily owned by the young users in colleges and schools. Theproducts with their multi-colour display, FM, Voice recording featurescome with superior sound quality. Since the YES MP3 players come pre-configured with various ease of usage functionalities,the userscan easily access these player for various applications- be it FM or voice recording or player MP3 songs.On top of these functions, the MP3 players are very small in size and give longer battery life, which enables one to use the players for a longer time.One can get various options in terms of capacity and colour, so you can grab one matching your taste in terms of colour and capacity at the cost of your pocket money.

Similarly, the YES Digital Photo Frames are manufactured keeping the Indian applications in India. All the YES Digital Photo Frames have build-in speakers to run A/V applications.One can transfer pictures to the stand alone Photo Frame directly from the digital camera or cards including SD, MMC, SSD or even pen drives in seconds and watch the pictures either as a slide show or asindividual photos. With the playback option one can listen to music, audio clips for each picture, that too in stereophonic sound.

Speaking about the launch, Mr. Deepakraj Singh, Retail Chain Manager at IDLDPL said, India is a huge market from the point of view of YES MP3 players and YES Digital Photo Frames. The users of MP3 players stay every where in urban, semi-urban and rural areas. No body has, in fact, tapped the full potential as of yet. It is simply because they do think that MP3 player is a niche product till date and they do not work on their pricing strategy or availability strategy. We have understood this opportunity and working on our pricing so that a school going child can afford YES MP3 player saving his/her pocket money.Similarly, we are planning to push our products in every potential foot falloutletsincluding the friendly-neighbourhood outlets in the smallercitiesor semi-urban towns.”

“As far as YES Digital Photo Frames are concerned, we are targeting the entire market starting from the consumers to hospitality industry, healthcare, retail, airport authorities etc., because Digital Photo Frames are the high potential products for these verticals. We are planning to make some joint marketing activities and lead-generation activities for these verticals,” he added.

Deepakraj maintains, “India is one of the strategic markets for us. In fact, it is one of our top 10 markets. Therefore, this year, we will put more emphasis on our Channel business while our retail and OEM business will continue side by side. We also intend to participate in majorevents wherein we would be giving demonstration of our range of products.”

About YES
A brand of IDLDPL, YES’s motto is to simplify how people live their lives. YES is intent on bringing awe-inspiring consumer electronics products to users worldwide. The vision of YES is to provide a range of fresh, trendy, young, high quality, premium priced products fulfilling the needs and wants of consumers who are leading the digital future.

About IDLDPL
IDLDPL (India Digital Life Style Distributors Pvt. Ltd.) is one of the largest distributors of lifestyle products in India. It is promoted and managed by professionals who have immense experience in this industry. IDLDPL represents some of the world-repute brands like Sony, Pentax, Creative, YES, Lacie, Parrot, Canon (Only for Delhi), Panasonic,ASUS, and Colorvision. Based out of New Delhi, it has presence all across India including metros like Mumbai, Kolkata, Chennai and Bangalore; and non-metro markets in B-and C-class cities. Besides, IDLDPL has tie-ups with all major retail chains including Reliance, Planet-M,Music World, CNBC TV-18, Home Solutions, Tata Croma, Mport, Pantaloon and Hypercity. IDLDPL also provides multi-location billing facility to its customers. IDLDPL believes in Quality of Services. Part of this, logistics and support are the company’s forte.