PRWire

Leading online travel and leisure retailer www.lastminute.com is offering 50% off theatre tickets throughout the month of May. www.lastminute.com/site/entertainment/theatre

The number one distributor of West End Theatre tickets, www.lastminute.com sold more than one million theatre tickets in 2007 with year to date sales in 2008 better than those in 2007.

www.lastminute.com theatre tickets prices start from £5 for Monty Python Spamalot at the Palace Theatre.

Romeo and Juliet in Hyde Park’s Open Air Theatre start from only £9.50, while tickets to long-standing West End hit Buddy at the Duchess Theatre start from only £10.

Cabaret leads in at a mere £15.

All shows are included including Lion King (£20.50), Sound of Music (£22.50) and Joseph and the Amazing Technicolor Dreamcoat (£22.50).

To promote the campaign www.lastminute.com produced a viral ad campaign
(http://www.youtube.com/watch?v=RgZuHlDuulk) filmed at London Stansted Airport, with actors dressed as airport staff breaking into an impromptu musical.

The characters – which include cleaners, airport staff and policemen - performed in front of an audience of stunned holidaymakers waiting for their flights as if they were on a West End stage.

www.lastminute.com UK Managing Director John Bevan said: “www.lastminute.com has opened up theatre to an entirely new audience, which has made the site the leading distributor of theatre tickets.

“The May theatre sales is proving extremely popular with a record number of people taking advantage of the half price tickets. The viral ad campaign, which is the start a new era in advertising for www.lastminute.com, has proved incredibly popular with viewers and has helped to the success of the theatre sale.”