PRWire

India Today Group Digital (ITGD) today announced a video distribution deal with blinkx, the world’s largest and most advanced video search engine. Through the partnership, video content from Indian English language TV channel, Headlines Today, will be available at www.blinkx.com. Commercial details of the deal have not been disclosed.

India Today Group Digital, a division of the India Today Group, is responsible for the online presence of The India Today Group’s offline properties, magazines (India Today, Business Today, amongst others), TV channels (Headlines Today, Aaj Tak amongst others) and Radio Station Meow FM.

Speaking on the development, Sanjoy Narayan (COO - ITGD), “This deal is one of many deriving from The India Today Group’s vision to grow in the online media space. We seek to be available to all our viewers regardless of geography and medium of access. blinkx, being a leader in video search, is a natural choice for us in the online space.”

“Current events searches are among the most popular on blinkx,” said Suranga Chandratillake, CEO and founder, blinkx. “Providing our users with content representing all cultures is extremely important to us. We’re thrilled to bring Headlines Today to blinkx, a news channel that will help bridge India with the rest of the world.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.