Survey Sampling Leads Effort To Make Online Surveys Safe For Children

London, U.K. April 9th, 2008 — It is widely known that adults serve as an important source of information to marketing research companies seeking data to help companies formulate promotional strategies for their products or services.  What many people don’t realise, however, is that children, aged 13 and younger, offer marketers an abundance of useful information.  Consequently, sampling suppliers tend to pursue today’s computer-savvy youngsters via the Internet to obtain the survey data they need…. Continue reading »

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