PRWire

Intas Biopharmaceuticals Limited (IBPL) announces formation of three new sales divisions, namely – TRACK, AQUA and RELAY to focus on the company’s product basket. The company’s newly formed divisions will take care of sales & marketing of biotech drugs, oncology as well as plasma products that cater to Solid Tumours, Haematology and Supportive therapies respectively. The segregation of sales divisions, based on therapeutic segments, is aimed to increase focus and penetration of Oncology products in the domestic market.

Announcing the development, Mr. Simon Daniel, Chief Executive – Marketing, IBPL, said, “To give impetus to IBPL’s sales activities, the company plans to launch one more new division BRIDGE catering to Nephrology / Neurology therapeutic areas in the calendar year. As part of new sales strategy, IBPL has doubled its sales force to allow more focussed approach towards niche therapeutic areas of Oncology. Additionally, new division AQUA will look after sales activity of plasma products namely – Albumin & Globucel – marketed through Celestial Biologicals, associate company of IBPL.”

Intas entered the Indian anti-cancer market in the year 1998 with the launch of Novatech division (oncology marketing division). Starting with a product basket of a few oncology products in 1999, today, IBPL can boast of one of the most comprehensive oncology product basket comprising of 26 products in different dosage forms (capsules, injections, tablets and pre-filled syringes).1

Speaking about oncology product basket and domestic sales operations, Mr. Daniel, said, “IBPL is the only biotech company to manufacture Pegylated GCSF in India and simultaneously market the product under the brand name – Neupeg. The product offers treatment against toxicity caused due to chemotherapy in cancer patients. This USP has prompted the need for a special and dedicated sales division RELAY. As per market estimates, there lies immense untapped potential in Indian Oncology segment. Keeping in view the future product pipeline, increasing the sales force is an important step towards strengthening IBPL’s presence in the domestic market. The onset of new financial year signifies robust sales targets, change in strategy and expansion of team that will collectively add revenues for IBPL.”