PRWire

Otto UK, part of the world’s largest mail order group, is using KXEN’s next generation data mining automation to optimise its marketing to 1.5 million customers. Already KXEN’s solution has cut what was a three-day process down to less than an hour, has enabled better targeting of customer communications and is driving better decision making. “Using KXEN means we’re promoting the right things to the right people at the right time,” says Otto UK’s head… Continue reading »